I didn’t just cut advertising at Christmas, I eliminated it

by admin on January 7, 2009

A bold statement indeed. It’s true, though. For one of my businesses I actually shutdown all of my paid advertising during the busiest part of the year for my business – Christmas.

I didn’t even do it to save money. I looked at all of my statistics and traffic and came to the decision quite easily. Paid traffic was converting at a pathetic rate and organic search traffic was running at a phenomenal clip. Like I said, it was a no brainer.

You see, it took six long years but in the second quarter of 2008 my site finally made it to Number One on Google, Yahoo, and MSN for our #1 keyword search term. We’ve been seeing unprecedented sales and success since then.

My site always converted well – it just needed more traffic. Now it does.

How did I achieve a #1 Ranking?

For the record, I didn’t engage in any black-hat schemes or techniques. I didn’t sign up with one of those companies who (for a rather large fee) guarantee a number one ranking on Google. I also didn’t sign up with one of the nefarious link/banner exchange sites (you know, the ones that guarantee loads of targeted traffic).

The site was based on a niche that even though it had a slew of competitors I felt I could bring a different angle on it and eventually dominate it. I had a great product that continually received great reviews and response. Word of mouth has been huge as well.

The biggest thing that helped the site succeed? A blog.

The blog for the business isn’t full of corporate speak and technical mumbo-jumbo. It’s down to earth articles that go hand in hand with my targeted niche. I try to post 3-5 times per week and I don’t sweat it if a day goes by and I can’t think of anything to write. It has given me tons of backlinks that helped to boost my spot in the search results.

I didn’t learn all of this from some overpriced and over-hyped ebook by some “guru” either. I wrote about things that interested me that also pertained to the overall theme of the business. My advice is to write well, write often (3-5 posts per week), and write relevant to your niche. In time you will see results as well.

I only wish I had known about blogs six years ago. I’ve only had the blog running for about two years and it took 18 months to gain the number one search result. It works if you have the time and patience.

Sales are skyrocketing and advertising is nil. Here’s to a great 2009!

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